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How The Copywriter Helps The Entrepreneur

One of my favourite assignments as a copywriter is to help entrepreneurs create the text to promote their new business, product or service. In my five years as a professional copywriter, I’ve helped clients as diverse as electricians, sales trainers, marketing companies, gourmet food shops, property developers, digital agencies, IT consultants and driving instructors to express what they offer in writing – usually at the early stage of building or planning the enterprise. The power of copywriting in that situation simply cannot be overestimated. There really is something almost magical about putting words on the page. It makes ideas real, generates commitment and focuses energy. Just by committing thoughts to paper, we can shape our futures. It’s easy to see how this benefits the entrepreneur as they plan or develop a business. Although most entrepreneurs generally feel positive and confident about their ideas, they sometimes find it hard to do them full justice on the page. Working from a different perspective – the outsider’s perspective – the copywriter can make sure that their client’s marketing pitches the offering to the right audience, with the right tone and the right emphasis.Sometimes, the appropriate ‘level’ for the message may be far ‘above’ the one expected or imagined by the entrepreneur. Sometimes, when they see what I’ve written, my clients respond ‘I could never have written that,’ or ‘I don’t recognise myself’. This type of feedback confirms that the entrepreneur may simply be too close to his or her product or business (whether emotionally or intellectually) to communicate its selling points effectively. If the business is a one-person startup enterprise, it’s easy to see why. Talking an idea through with a good copywriter (one who asks the client lots of questions) is a great way to road-test a new idea. ‘If we translated this concept into marketing messages,’ the entrepreneur is asking, ‘Would it fly? Would the proposition be consistent, compelling and capable of converting interest into sales?’ Here, the discipline of copywriting can act as a useful reality check. The dark side of confidence is over-confidence, and entrepreneurs are prone to many delusions and self-deceptions. But the copywriter cannot spin straw into gold; to make convincing copy, they can’t work with unclear, inconsistent or self-contradictory ideas. As part of the briefing process, the copywriter can help the entrepreneur to iron out all these tangles in their thinking – provided the copywriter is prepared to put some tough questions to the person who pays their bill.

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Fair Trade T Shirts – A Great Option For Ethical Products

Most of the time, we live our lives and never even think twice about what items we are using every day and who makes them. Big companies commonly employ workers in other countries where labor is cheaper and workers have fewer rights in the workplace. As market demands increase so does the profit to the company. The Fair Trade campaign is designed to help people who care about where their products come from become more aware.

Even though a variety of laws exist that relate to Fair Trade issues, it is essentially a social campaign that fights for improved trading conditions in 3rd world nations. The fair trade movement creates policies against prison labor, child labor and the use of workers who are being forced to work against their will. At the same time the fair trade movement seeks to encourage environmentally responsible and sustainable production as well as fair pay to workers. Thanks to this movement, workers in 3rd world nations are getting more money for the jobs they do, which means they can better support their loved ones and contribute to an improving economic situation in their immediate areas.

More and more items are becoming available under the Fair Trade movement thanks to better awareness and increased desire for products that have been ethically manufactured. The major products that are currently manufactured include alcoholic beverages, tea, coffee, grocery products, and cotton-based products such as shirts and sheets. Even though the world economy took a hit, the sales of certified Fair Trade products went up about twenty percent last year despite being only a fraction of the consumer goods created around the globe.

Purchasing a fair trade t shirt, for example, is going to be a bit more expensive, but they are of superior quality, which makes them extremely durable. They are completely opposite of the cheap, mass-produced shirts that must be replaced on a regular basis. The positives of Fair Trade clothes are extremely numerous, while the negatives are few.

When buyers buy fair trade goods, the goal is to protect the producers in developing countries against the instability of market prices. A portion of profits generated from manufacturing is used to construct services for local communities like medical, educational, and environmental projects with the hope of breaking the cycle of poverty in these areas.

In addition, the movement is committed to promoting environmentally friendly merchandise, making use of organic materials and sustainable textiles. Conventional cotton production wastes huge amounts of natural resources, relies on the heavy use of harmful chemicals, and has a negative impact on the health of the workers and also the local environment. Fair Trade production is working towards much more sustainable practices that enhance the atmosphere.

As customers, we can make far better socially conscious choices by buying goods manufactured with fair trade principles. As this motion in the direction of ethical commerce grows, everybody comes out as a winner.

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Growing as an Entrepreneur – Position Yourself as an Entrepreneur

One of the steps you will need to learn as you are growing as an entrepreneur is how to position yourself as an entrepreneur. While this may not seem all that difficult to accomplish, without the proper attitude it can become a bit of a challenge.

To position oneself as an entrepreneur is as much a matter of mental attitude as anything else. It is about thinking and acting like an entrepreneur. Some would say that you have to eat, breathe, and sleep your business. While this may seem a little over the top, if you are serious about your success it’s not far from the truth.

In many instances the difference between success and failure comes down to the person’s willingness to do whatever it takes to be successful. That means that you need not only focus on promoting your business, but also in positioning yourself as the leader of that business.

You need to remember that in the early stages of a business you and your business are the same thing. The people around you will not think of your businesses without thinking of you as well. The pitfall of that attitude is that some new business owners will promote their business during business hours, and then they try to separate themselves from the business when they leave the workplace.

When you position yourself as an entrepreneur you are approaching the situation with the understanding that a business owner I who and what you are. There is not a real separation when you leave the office; you and your business are still the same.

Successful business people find themselves setting goals for their business, dreaming about their business, working through issues with the business, and even promoting their business at all hours of the day. Leaving the office just means that they are changing locations, but they are still working on their business. They don’t mind doing it because it is a passion and they love what they are doing.

You have to understand that when you take on a new client for your business, they are coming not only because of the products and services that your company offers; they are coming because of what you as the owner of the business are offering. If they do not believe you are committed to what you are doing, they will not have the confidence in your business that is necessary. If they believe in you, they will buy into what you are selling.

If you are truly serious about being successful with your business you will need to learn how to position yourself as an entrepreneur. You need to break free of the mindset of acting like an employee and only working on your business during working hours. You need to learn to promote yourself along with your business. After all, in the beginning stages, you are all that will keep that business alive.

Growing AS An Entrepreneur

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Why Online Business Entrepreneurs Needs to Choose Reliable Web Host

These days you will find many reliable web hosting providers. Even a person can sell practically anything on the web. The actual reason behind this is, technology has developed significantly in recent years and provides the best services. And the continuous innovation in web hosting technology open the door for many opportunities in online business.

However, today’s entrepreneurs mostly demands inbuilt system integration, secure technology infrastructure, automation, etc. So today’s new generation entrepreneur view has more focused on technology and support services and it is ideal for rapidly increasing economies.

Today delivering enterprise level IT solutions to entrepreneurs of all sizes in proper time is a major task for all the hosting companies. Therefore web hosting companies must be committed to make the whole website hosting experience as simple as possible, including server set-up. Also they to need provide user friendly billing cycle process as simple as the purchase process.

Choosing the right web hosting company is important because it can make or break your business. If you choose reliable Web Hosting company, you will surely enjoy many advantages. In addition, these days the cost of bandwidth is inexpensive as well. This will give you lead in business to stay longer period. Another thing is a hard disk capacity. It is always good to have some more, therefore make sure you purchase sufficient amount of web space for the Website.

If you choose a wrong web hosting provider and his technical support is terrible, problems can occur, especially if you have the videos or pictures, because it will take more time to load them up so it can be possible that you will lose your potential customers and visitors. Loss of profits is unavoidable if the server is down for long time since customers will certainly look for another online store.

However, each web hosting provider is different from one another; even the pricing, and services are vary from one another. Therefore, do some research before making any decision; try to evaluate each and every option as possible. The success of a company site is dependent on the reliability of the web hosting company, so this should be taken into account.

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Mortgage Broker for Ease in Financial Processes

Purchasing real estate is one of the most complicated endeavors that families and businesses undertake. Other than real estate, a number of financial situations are there regarding which taking decision is not that easy or simple. Any mistake, doubt or negligence can make one to suffer from serious financial issues.

Considering the problems which one may face due to lack of inappropriate knowledge and information on financing industry and processes, acquiring assistance from professional mortgage brokers is profitable. A very crucial role is played by mortgage service providers. Through this article, we’ll come to know in detail what they exactly do towards making mortgage process more approachable for the clients.

Discussing specifics of property The experts meet with the clients to discuss the specifics and finances involved with the desired property. This discussion helps them in analyzing various mortgage options and make recommendations on the basis of length, interest rate type, base rate amount and much more. By making use of mortgage calculator they get exact idea of all the amounts concerned with a particular investment plan. Adding to it, the calculations help in coming to the point how much money a client can invest on the purchase.

Trained in financial advising The lending specialists are known to interact directly with leading lenders on behalf of the clients. They discuss each and every point with the lender to make the purchase as much easier for the individuals. They are responsible enough to handle large financial transactions as they are known to be trained in financial advising.

Expertise & specialties Most of the lending firms can be seen offering services to a limited geographical area. Some are known to offer advises and services related to residential mortgage while some can be seen offering services and advices related to corporate investment processes. With expertise and specialties, they work to fulfill demands of the clients while considering specific concerns.

Mortgage services analyze paperwork Researching different plans and policies of various lenders is one of the major roles of professional lenders. Next to it, the service providers are known to analyze paperwork, pass to different professionals in the financing industry for final approval. The firms work with the objective to serve the clients throughout the process related to varied services like refinancing, debt consolidation, purchase, and renewal and customized solutions for first time home buyers, real estate investors, self-employed individuals, and much more.

Hence, through the above discussions it can be said that experienced mortgage brokers through their expertise, knowledge, contacts and use of mortgage calculator offer ideal financial solutions to the individuals.

Lending Experts as a professional mortgage broker offer best rate policy and expert advice based customized mortgage services in Burnaby, BC.

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The IPEX has Published its List of Services for Entrepreneurs in the Region are Aware of the Activi

Castilla-La Mancha currently exports products to 170 countries around the world

Spain, July 21, 2013 – The Minister of Employment and the Economy of the Government of Castilla-La Mancha, Carmen Home, highlighted the recent publication of the list of services the Institute of Foreign-affiliated to the Directorate General for Economic and European Affairs Strategy, with the aim of bringing the work carried this organization to help entrepreneurs in the region work in counseling, resources, activities, quality criteria or tools to promote exports.

Thus, the IPEX provides enterprises a wide range of tools designed to help them achieve success in their international expansion and personal assistance at all stages of the investment projects that international companies want to develop in Castilla- La Mancha.

On this matter, Casero said that thanks to these services, we are making Castilla-La Mancha remains one of the regions of Spain with increased export activity, as evidenced by the fact that” now we are the third region of Spain with the largest increase at year, with 13.9 percent rise compared to 7.4 percent nationally.

Also stressed that Home Carmen currently marketed products our companies Castilla-La Mancha in 170 countries around the world, thanks to the strong advocacy that IPEX is undertaking to open international markets both large companies in our region as to small and medium enterprises that are starting in the field of internationalization.

Thanks to this hard work, the government led by Maria Dolores Cospedal has managed to increase by more than 7.5 percent of the number of companies who have started their export process only in the first four months of the year, counting all time with the support and advice of the Institute of Foreign

Finally, it has been worth it Castilla-La Mancha is the region of Spain that has balanced its trade balance, with a drop of 66.4 percent in the first five months of the year, which shows activity that is occurring in our region.

Press Contact: Consejeria de Empleo y Economia Media Relations Consejeria de Empleo y Economia Address: Avda Ireland No 14 512-212-1139

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Benefits Of China Outsourcing And International Trade Market.

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China outsourcing has a number of benefits, but it also has some disadvantages which must be clearly understood before making a decision due to stiff competition in international trade market. The most important advantage of China outsourcing is its low cost online business services as well as manufacturing, which are predicted to remain low for a good time in future also. The great assets of educated labour, which are available at low cost, particularly make up the choice of the interested online business companies in international trade. China’s manufacturing potentials continue its evolution towards machinery and electronic devices, which include high technology gadgets, automobiles and other products keeping in view the latest trends in international trade market that are going to make China outsourcing and online business such a big success.

Disadvantages of the China outsourcing include improper decision-making and logistics. Non standard communication channels and means of transport, lengthy supply chains, lack of online business experts and the invisible costs add to the problem of long logistic delays to evaluate the need of the international trade market.. However, authoritarian development makes the foreign industries to establish completely owned foreign ventures but this can put you across various challenges. We need to have considerable capital investment, list of China outsourcing and online business players and a comparatively longer payback period to attain a reputed position in international trade market .Various online business markets agree that only 48% of the purchasing managers who look at China sourcing already say their firms are constructing manufacturing plants there. Out of those 14 % aren’t off shoring any of their individual manufacturing to China. The remaining 38% are only entering combined ventures in China outsourcing and online business companies. There are many of those for sub-assembly of parts as there are for congregation of finished end products. China outsourcing components or goods whether it be furniture, electronic components, small appliances, toys, mobile phones etc. are sure to capture the international trade market through online business. The future is nevertheless dynamic for China outsourcing in international trade through online business.

International trade is cost effective. Labour costs are much higher in parts of South America, Mexico and the Caribbean islands but significantly lower China . So these are a favorable option for various online business companies too in terms of China outsourcing and growth in international trade market. A strategic view in favor of China outsourcing can provide an outcome as to how one can profit from blockages in online business supply chains. Many of North American and European businesses for the past many years have ridden the upsurge in China outsourcing. China’s supply of low cost labour is the main attracting factor for the online business players in international trade market. But, nothing is permanent and outsourcing from China has shown many disadvantages.

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Remarkable Spanish Wines To Compete With Bordeaux For Wine Investment Attention

Although when it comes to wine investment it is usually either Bordeaux or Burgundy wines that attract the most investor attention, the upcoming Sothebys (NYSE:BID) April sale in Hong Kong will see clarets facing some Spanish competition with a fine wine selection from the legendary Vega Sicilia winery featured at the auction.

Stupendous Vega Sicilia Collection

On March 11, Sothebys announced that the highlights of its Hong Kong Spring Sale 2013 would include an impressive selection of 234 lots of wines direct from the legendary Spanish winery of Bodegas Vega Sicilia. In the auction houses press release, Serena Sutcliffe, International Head of Sothebys Wine, pointed out that it was a great privilege for Sothebys to bring to auction this stupendous collection of wines direct from Vega Sicilia, adding that the auction would present a unique opportunity for collectors to acquire decades of vintages.

As reported by the Decanter magazine, a vertical lot of 22 magnums of Vega Sicilia Unico, which comes from the personal collection of the winerys managing director Pablo Alvarez, is expected to bring HK$95,000-160,000 (8,240-13,878). In addition, a lot of Vega Sicilia Unico 1942 is estimated to sell for HK$80,000-120,000. The sale will also feature the winerys Reserva
Especial and Valbuena No 5 bottlings.

Sothebys Hong Kong Auctions

At Sothebys Hong Kong sales, the Vega Sicilia wines will compete for wine investment attention with some top clarets including Chateaux Petrus 1990, which is expected to go for HK$200,000- HK$280,000, and Chateaux Cheval Blanc 2000, priced between HK$120,000 and HK$200,000.

Wine with a Soul

As reported by Bloomberg, on February 25, Mr Alvarez showcased a rare tasting of Vega Sicilia wines to the media and buyers at the Mandarin Oriental hotel in New York. Mr Alvarez outlined the challenges associated with wine making, including sweltering-hot weather in the vineyards during the day, and near-freezing temperatures at night. Our entire philosophy is to make a wine of great elegance, he noted, as quoted by Bloomberg.

Vega Sicilia wines which have been produced in the Ribera del Duero region of northern Spain for almost 150 years are ranked by connoisseurs alongside Frances Premier Cru Bordeaux and are likely to receive significant wine investment attention at the upcoming Hong Kong auction.The Decanter magazine quoted Sothebys Ms Sutcliffe as describing Vega Sicilia as a wine with a soul which at the same time is a true reflection of its region, climate and the areas oenological traditions.

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Star Wars An Epic In Space Opera Franchise

Star wars can be said as an epic in space opera franchise conceived initially by George Lucas. Star wars was released on May 25, 1977 under 20th Century Fox banner and soon became popular worldwide. Star wars films has generated a total of $4.3 billion box office revenue, making it the third-highest grossing film series. The franchise has also spawned other media starting from television series, books, comic books and video games resulting in the development of the series fictional universe.

The events developed in the star wars media take place in a fictional universe. The expanded universe and the alien creatures are depicted. Space travel is a very common thing that can be seen in the entire series. One of the most prominent element of the star wars is the Force, a form of energy that is omnipresent and can be harnessed by those who have ability to do so. The force allows the user to perform certain things that are supernatural and also amplify certain physical traits such as speed and reflexes. It is also looked as the dark side, when pursued, imbues the user with hatred and aggression leading to violence.

The series features many elements like Jedi knights, princesses and witches which are usually related to archetypes of the fantasy genre. The series feature sleek and futuristic settings, portrayed as dirty and grimy. In the early stages the concept of star wars was rejected but later the 13-page treatment written by Lucas lead to the remake of Akira Kurosawas The Hidden Fortress. Later on certain elements were added to the treatment such as the Sith, the Death Star, and a young boy as the protagonist named Annikin Starkiller, who later on became Lukes father, a wise Jedi knight. Here the force was introduced as a supernatural power.

The film became more satisfying as a self-contained film, ending with the destruction of the Empire by way of destroying the Death Star. With the success of the Star Wars, the film was elaborated as a series creating an independent film making centre. The term expanded universe is widely used and explained well in Star Wars. George Lucas retains artistic control over the Star Wars universe. The elements of the Expanded Universe has been well adopted in the film. To date, six films and three animation series have been produced for the television, with a live action series and a 3D-CGI animated series as well as Full length theatrical movie. In addition to the trilogies, several authorized films have also been produced. The Star Wars saga has also inspired many fans to create their own apocrypha set in the Star Wars galaxy.

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Hard Times Ahead For Eu Carbon Investment As Meps Reject Backloading Plan

It seems that for the time being carbon investment in the EU will not get the much needed price support, with a committee of MEPs rejecting plans for propping up the price in the EU’s carbon market. The decision predictably sent prices of carbon allowances down, spiralling to a new record low of below 3 a tonne.

MEPs Reject Backloading Plan

On January 25, BusinessGreen reported that the European Parliament’s Industry, Research and Energy (ITRE) committee voted against a proposal by the European Commission to withhold permits from the market before reintroducing them at a later date. The process, known as backloading, was intended to remove part of the oversupply of EU carbon allowances (EUAs) in the EU Emissions Trading System (EU ETS).

Carbon Price Hits a Fresh Low

Although the vote is just one of the steps in a process which could still see the backloading plan implemented, the result sent the trading price of EUAs to a record low of 2.81 a tonne. BusinessGreen quoted Miles Austin, executive director of the Climate Markets and Investment Association, as saying that without the backloading it was difficult to see how the EU ETS would remain relevant for future climate policy. It will be driving little significant change, certainly not at the scale needed for Europe to promote a low-carbon economy and remain internationally competitive, Mr Austin added.

Analysts have estimated that the price of EUAs needs to be approximately ten times higher to drive low carbon investment on a large-scale.

Wake-Up Call

On January 24, Reuters quoted the EUs Climate Commissioner Connie Hedegaard as saying that the carbon price fall to less than 3 should serve as a wake-up call to EU Member States to back the Commissions backloading plan. It must be clear to all that when the Commission warned that the ETS price could drop dramatically it was not a false warning but a real possibility, Ms Hedegaard was quoted as saying.

Indeed,carbon investment prospects in the EU seem grim at present, with Reuters reporting that following the parliamentary vote SocieteGenerale cut its forecasts for average EUAs carbon prices from 2013 to 2015 by around 30 percent. Negative news and events relating to the EU ETS continue to pile up and come from all sides, the bank said. The EU ETS has become a one-way market, spiralling down.