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Patience for Entrepreneurs

Its summer and so for that reason Ill break from my insistence on pragmatic advice and write on a topic you might consider fluff. Yet its the biggest mistake I see small business owners make, including me. We have no patience. I think that its a given that a requirement for being an entrepreneur is to have a low grade case of ADD, or in my case, ADHD with an emphasis on the H. And in marketing, that will kill you.

I cant tell you how many times a client tries something and when there are no immediate results says “Well that doesnt work.” Its like lifting weights one day and expecting that tricep cut to develop overnight. Im not suggesting that we all go out and spend a bajillion dollars on advertising during American Idol. But I do think that in order for your PR and marketing tactics to work you have to learn to wait a bit. Here are a few tips to use to figure out if youre too impatient.

1. Are you measuring your campaign results by the number of orders youre getting off each initiative? In a word, DONT. Look at your website hits instead, or the traffic in your store. Whats the first step toward buying your product or service? Do they request a brochure? Do they visit the website? Measure by those “first steps” in the short term.

2. Are you changing your marketing strategy on a weekly or monthly basis? WRONG. You had better have confidence in your strategy (or your consultant) from the start. Nothing works if you dont believe in it 100% from the beginning. Switching around what youre doing on a constant basis and youll end up running circles.

3. Are you relying on only one outreach method? It may work now, but it will stop working eventually. Or youll end up trying one thing after another. BLEND your messaging channels. If youre doing radio, connect it to an online promotion as well. Trying guerilla marketing? Make sure youve got some PR working in conjunction with those “on the ground” techniques.

Particularly in the online world, patience is the key to success. Jay Conrad Levinson, the founder of Guerilla Marketing, believes that patience is the most important characteristic of successful entrepreneurs. Be confident in your approach. Measure it wisely. And then, like that old farmer in the field, be patient and watch the seeds of your marketing work grow.

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All Top Entrepreneurs Have It Passion

Looking at the top entrepreneurs in any field will show one common quality to which they can attribute their successes. In most every case their business success is a direct by-product for the passion they possess. No where is this more true than with internet entrepreneurs being that in most instances their passion is their chief major resource. For many working online their financial resources are limited therefore they must call upon other resources to compensate as a result. So why does being passionate play such an essential role in the financial ‘fates’ of successful entrepreneurs?

Here is a look at 3 huge benefit this one particular quality offers anybody working online in terms of their ability to achieve business success!

Excitement Initiates Action

For many taking the first step is the most difficult part of carrying out any plan. The excitement produced by being passionate helps to push people to take immediate action. As many know the first step is usually the hardest one to take but successful entrepreneurs use their enthusiasm to overcome this hurdle.

Enthusiasm Drives You On

The energy supplied by an enthusiastic mood helps to propel internet entrepreneurs further into any new project or business venture thus creating momentum. As progress is seen moods are driven higher and so is the level of motivation as well. This is a good position to be in because after seeing progress you also know the concept or ideas you are pursuing actually work.

Resilience Drives You Even Further

Now it is unrealistic to assume there will not be glitches or set backs to contend with but when they do arise your passion helps to minimize any disappointment or discouragement. The tendency is to continue moving forward and the attitude is you will not be denied and this is what is needed to achieve business success. The willingness to do what it takes to get the job done and passion helps to provide and nurture this willingness!

The top entrepreneurs in just about every field all share a common bond insofar as a certain quality they all possess. Being passionate about their business pursuits seems to be an very important factor as to how many successful entrepreneurs reach their goals. In fact no where is this more evident than with the vast majority of internet entrepreneurs. For many working online financial resources are limited therefore what they lack in capital has to be made up for in their efforts and determination. Passion serve as a great resource, as the discussion above explains, for supplying the necessary drive and resilience needed for business success. If this is a ‘resource’ you have in abundance than channeling your efforts online seems to be the way for you to go!

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Entrepreneur Marketing Tips For Creating A Sales Pitch

Business marketing is a very important part of any business that wants to stir the attention of the right customers who would someday utilize the products or services of a company. A proper sales pitch is the core of any marketing portfolio because it brings in new customers and makes the old ones stay. One of the many purposes of business marketing is to make the customers feel that they have spent their money on a good investment, namely, your product.

The first thing that an entrepreneur should do when marketing his business is to create a meaningful company statement that can make an impact on its potential clients. Your company statement should target your potential customers’ situations so they’ll find it easy to relate to your company. This will also instill confidence in them since they now feel that they can trust your company and its products.

Customers are becoming very wise because of the number of competitions in the market to choose from. Creating a quality sales pitch will lend class, integrity and value to your products. So it is important that your pitch is the exact duplicate of what your company stands for and who is it functioning for. A weak sales pitch will not capture any attention and will only be a waste of money and effort.

The key to successfully market your business is to know how to highlight the advantages that your customers can benefit from your company. You need to place your customers in every angle of your sales pitch so they would feel they’re given importance. Not only should the sales pitch provide the benefits of the product but it should also describe how it can solve specific problems of the customers. To make an effective sales pitch, make it more about your customers and less about the product.

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Stop, Collaborate and Engage Small Business Communication Tools for Entrepreneurs to Navigate the Social Media Seas

Oldies but goodies…

The social media landscape has significantly changed the face of small business communication, but it does not mean previous technologies have been rendered useless. “Old” technologies, such as e-mail newsletters, instant messaging and message boards are still active and can still increase productivity (and sales!). Many entrepreneurs already have a strong understanding of these technologies and have probably used them in the past. Consider dusting off that old e-mail newsletter you belong to – you know, the one you haven’t read in 2 years – or do a quick search of what message boards are out there. You may be reminded of and surprised at how useful these seemingly out-of-date services can be.

Some you’ve probably heard of, but may not know the full power of…

LinkedIn

LinkedIn has become the platform for business-focused social networking. By setting up a LinkedIn profile, users are able to post their work history and professional profiles for others to see. This tool presents opportunities for generating new business, reconnecting with old colleagues, and finding a job.

While many business users may have a LinkedIn profile, they may overlook the other small business communication tools LinkedIn provides. For example, LinkedIn Groups are a simple way to create an online forum where customers, prospects and industry insiders can exchange ideas. Similar to an e-mail newsletter, the Group allows invited LinkedIn users to interact with one another and for a company to communicate key messages. With some simple work on the front-end to get the group moving, an entrepreneur can then take a back-seat to let the patients run the asylum – while still maintaining his or her position as the group leader.

Wiki

A wiki (rhymes with tricky) is a website that allows users to edit the content that is posted on the page; the trick to wikis is ensuring the edits are accurate. Wikipedia, for example, is an editable online encyclopedia in which users can edit the content. The reason the information remains accurate is Wikipedia has designated individuals to monitor updates.

From a business perspective, a wiki is a great small business communication tool for companies with geographically distributed offices or teams. Users can post a document or other materials on an internal wiki and allow a group to review and edit the material in one place. Beyond the team collaboration, the wiki also helps with “version control,” a problem that occurs when some users do not have the most up-to-date version of a document. Microsoft’s SharePoint offers companies the ability to make internal wikis, as well as discussion boards.

Some small business communication tools you may not have heard of…

Yammer

Yammer is an enterprise microblogging service – think of it as Twitter for internal business communication. The service allows businesses to create their own internal communication channel and limit use to those who have a valid company e-mail address.

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Lose The Corporate Speak! –an Entrepreneur’s Guide To Getting Noticed In A Noisy Marketplace!

Most entrepreneurs are corporate refugees. All they know is the corporate model. It’s kinda ironic; they choose to leave corporate life to be an entrepreneur, to blaze their own trail and then they fall back on all the boring corporate ways that made them escape from corporate life in the first place! Things like the corporate way of dressing and the corporate way of speaking and the corporate way of eating lunch alone in the food court with the sports section of the paper, unless of course they are taking a big fish client out to lunch or twiddling their thumbs at a business function eating rubber chicken.

The beauty of being an entrepreneur is that it doesn’t have to be that way any more. Why? Because you’re the boss!

There are no rules! Even if there are, you can break them. Why?

Because you’re the boss. Want to start feeling like you really are living the dream? Running your own show? Attracting instead of chasing clients? Heres the best kept secret in business!

Lose the Corporate Speak!

Whats Corporate Speak?

Hi, Im Johnathan Snooze from Boreme Some Moreme and Snore. Our company specializes in the facilitation of soft skills solutions in a proactive environment. Im the project manager. Were a one stop shop for small to medium sized business and our client say we provide excellent customer service. Our core competencies lay in the fields of

Dont be doing that!

Speak to prospects like you are speaking to a good friend. Use simple, direct, colorful language and don’t be afraid of humor. Too many entrepreneurs suffer from Professionalitis. Fortunately, it’s curable. Just talk to the people!

Even though I teach ’em, I don’t get why we have to have courses in public speaking. You’ve been speaking since you were 2. You were walking since you were 2 also. We don’t have courses in Public Walking!

Remember that the corporate guy in the 3 piece suit stops off for a beer on the way home from work just like everyone else. And I guarantee he’s not speaking corporate mumbo jumbo to the bartender or to his buddies when he’s watching the big game.

If you’re preparing a speech and want to test it out, ask a kid. Kids have a natural immunity to professionalitis. Don’t use any words with your business prospects that you couldn’t use with a bright 10 year old. Just be yourself!!! Just talk to people. You’ll connect. In our natural state, we are entertaining and fun and attract naturally. I don’t see many boring kids. But as we get older, especially after we get our first real job, we systematically bury our color.

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Business Entrepreneur and the Web Hosting World

Web hosting providers are able to offer business entrepreneur a number of different things when it comes to their Website hosting. Sometimes, Website needs better hosting types for its videos, since a faster connection will allow faster downloads and more consistent flowing. When it comes to web host for streaming videos from Internet servers, there are several important things that user will need to keep in mind. First, an entrepreneur will want to choose a web hosting service provider that is reliable. This is important because no matter how fast the connection is, if it keeps cutting out an entrepreneur will not be able to upload or download what they want to accomplish.

It is also important that the entrepreneur knows disk space and bandwidth limitation when it comes to their Website hosting. Actually there is a limitation on the amount that can be downloaded. When it comes to a web host flowing video from Internet servers, it is very important that if the user notices anything slow of unnerving about the process that they talk to their web host if there is any type of problem.

If an entrepreneur is curious about what type of hosting is suitable for video Website, there are certain options available, and their advantages are almost limitless. For some people, that change shape will be the fact that there are news videos available. For others, it will be the highlights from sports games and races or fights. And still others will be curious about the ever expanding world of online gaming business on the Internet. Even many business entrepreneur building entertainment videos Website for more profit.

This can change from place to place and while controls can be put on the system in order to block certain sites, it will also be important that there are discussions that take place in order to determine what, if anything, will be blocked, this way if anyone ever cannot access something they know why.

Searching for reliable web host on the Internet is not very difficult. All an entrepreneur needs to do is access the search engine of any web browser. From here it is very easy to type in what they want to look for. This will be important if the user want to get reliable web host for the Website. The entrepreneurs do not need to think they will be overcharged by their web host, because this will not happen. If the bandwidth and disk space or other resources used in a right way entrepreneurs do need to pay any extra charges for its specific use, but if they are not then the entrepreneurs need to be aware of what they are getting into.

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Health Care For Canadian Entrepreneurs The Most Sensible Option Is A Best Kept Secret

The Shocking Truth is that you will only realize 70% of the value of a traditional health plan.

The reality is that for the small businesses (especially the sole owner type), monthly health benefit plans are designed to yield around 30% in profit for the Providers when it comes to routine health care expenses. On average, for a small business, you will only get out 70% of the premiums you put in – the traditional monthly plans are designed that way. And, if you claim more in one year, your premiums or limitations will normally increase to maintain that 70/30 ratio.

A Health Spending Account is a great alternative for entrepreneurs.

In contrast, a Health Spending Account (HSA) is far more cost effective for these routine health care expenses, without the artificial percentage and coverage limitations imposed by the insurance carriers. For example, most monthly health plans cover 80% for routine cleaning, up to a fixed annual limit per person. HSA’s have no percentage limits imposed – 100% is covered.

Monthly health plans typically cover only certain services. Few monthly plans cover things like glasses, massage therapy, orthotics, contacts, laser eye surgery, etc. A Health Spending Account allow entrepreneurs’ and their dependents to gain access to a full spectrum of health care services.

The final good news is that Revenue Canada (CRA) allows incorporated Canadian businesses to write-off 100% of the costs of a Health Spending Account, and all claim reimbursements to employees (and dependents) are completely tax-free.

Is it any wonder that today the majority of small Canadian incorporated businesses are now looking at a Health Spending Account, as either their primary, or secondary form of health coverage.

The bottom-line is that it is more economical to cover the routine costs, and the broader range of health care services through a Health Spending Account. In these situations, the monthly benefits plans are more restrictive, more costly and far less flexible.

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Women Entrepreneurs Women Networking Organizations Bring Businesswomen Together In Many Different Ways.

Are women networking organizations the fastest growing trend in American business? This might be so. Including online networking groups, networking organizations focused on women are cropping up all over the country. It seems all women in business are spending their lunch time or after work hours at networking parties, connecting over wine or coffee, or sitting in front of the computer, typing messages to other business women. So, as a women entrepreneur or executive, you may be wondering: do I have to network?

You already are. Unless you are sitting in a cave, you are networking, whether that means meeting with clients, greeting business people you know when you are out and about, or calling a woman you know for advice on a business problem. But do you need to join a formal networking association? That depends on you and your needs. If you are very uncomfortable with chit chat or being in the middle of a group of people, and you find that you don’t need to formally network to advance your business, then you might not need an association. But if your business depends upon the continuous acquisition of new leads or learning new and better technology and business methods, then a networking association can be a valuable strategy for you.

Different female networking associations serve different needs. Here are a few:

Education: Some networking organizations feature speakers, workshops, and seminars on topics of interest to business women. There may or may not be a networking component at these events.

Contacts: These types of associations facilitate the exchange of information between women, putting you in touch with someone who you can help or who can help you. These can be very formal or quite informal. The speed-dating phenomenon has even touched here, with speed-networking events.

Escape: Some female networking organizations are simply places to get away from the business place, especially if that place is dominated by men. These events are usually strictly social and are a good opportunity to bond with other female entrepreneurs and executives.

Message Boards: With the proliferation of online networking sites that are developed specifically for women, the message board feature has become a popular place for women to vent, to advise, and to find someone with similar interests.

Project or Service: Service organizations founded by men for community projects or charitable projects have traditionally been potent networking groups as well. Many women have joined female service organizations to assist with humanitarian projects and have discovered the powerful networking function here as well.

Support: Women networking organizations have found a special niche with this function. To face the legendary barriers in the business world, women have developed support groups that also serve as an important networking location.

Whatever type of female networking association you decide to try, you should have some clear goals in mind. Knowing what you want to accomplish with your networking attempts will help you choose the women networking organization that will work best for you.

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Do You Understand The Definition Of A Succeful Entrepreneur

Are you looking for a way that you can make money from home? If you are, then you can very easily become a successful entrepreneur. You just need to learn the entrepreneur definition, along with anything else that will be helpful in building your business.

So, what is the entrepreneur definition? An entrepreneur is simply a person who starts a new business and assumes all responsibility for it. There is not much to starting your own business. You just need to decide what it is that you want to do and the best way to proceed by doing some research. If you are doing an internet business, then you have a lot of business opportunity options to choose from.

Knowing the entrepreneur definition will help you become successful if you remember it because you will realize that you are the only one that can build your business to be successful. This means that you will have to do the work that is needed and put in the time required. Advertising your new business, especially if it is online is essential for you becoming a successful entrepreneur.

So, here are the most important steps you need to take to start your business and learn how to become successful with it, in order to become an entrepreneur.

One: Decide what business you want to start. It is a smart idea to spend some time on researching your different options. Just make sure you choose something that you will like doing because this is very important to you finding success as an entrepreneur.

Two: Once you know what business you want to do, you will either have to research to learn more about the proper steps to take, or if it is online, then you will more than likely just need to sign up to get started.

Three: The next step is very important because this will be an ongoing thing you will have to do the whole time you are an entrepreneur and that is to educate yourself on as many promotion methods as you can. Get started with one method, learn it, and then do it. Once you have traffic coming in, add another promotion method until you have several going at once.

Now that you know the entrepreneur definition and how you can learn how to become a successful entrepreneur; you just need to get started. Just remember that it will take time to build your business. So, don’t give up too early like some people do because this will ensure that you never find the success that you want.

Copyright (c) 2009 Jean Klett

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Entrepreneur Success…What Does It Take

An entrepreneur does many wonderful things. In fact, many people are amazed with how the entrepreneur’s mind works. But for some who have not taken the plunge, there is some wonderment….some real curiosity….and for some of us, even some questions about successful entrepreneurs morals and integrity….But for most onlookers there are two important questions to ask. How does an entrepreneur become successful? And most importantly, do you want to be a successful entrepreneur too?

First of all, an effective entrepreneur should have great ideas. And then you need to test those ideas…You have to research to be able to make an informed judgement about whether your business idea is feasible. It really is critical to do this investigation, and in many cases its not necessarily a tedious task…Once you have gathered all the needed information, you can decide whether to pursue the business idea now, or simply file it and do it in the future.

Sound Research

The projects undertaken by successful entrepreneurs are normally done in a very careful manner. Research about Demand is a very important aspect to help determine business feasibility. Saturated and established markets can be a big no for entrepreneurs because their aim is to earn more money. Entering a saturated market can be suicidal (unless you have a very unique selling proposition), because of the extreme competition.

If you want to become a successful entrepreneur, you have to work on some concepts such as ROI or return on investment, compounding capital, economy of scale, speed of business returns, and many others. You can’t work your way to success if you dont know these concepts. So you have to study and continue your learning. If you have the opportunity to study a business related course, do so. Gaining knowledge, skill and education, can only help you to succeed in the business world.

According to many expert entrepreneurs, education is not enough. As an entrepreneur, you must have the right attitude and qualities. Now what are these attitudes and qualities? Firstly, you have to be hard working. You have to be willing to work many hours of the day or night especially if you’re a beginner. Almost eighty percent of your time will be allotted for encouraging customers or subscribers. In the case of an internet business, you have to attract a lot of traffic to your site otherwise, your business will fail.

Secondly, you need to be a risk taker. Most entrepreneurs are not afraid to take risks. This does not mean that entrepreneurs enter the market with their eyes closed hoping for success. Entrepreneurs are willing to take risks especially if after a careful study they can see high chances of success. Not many individuals are willing to take risks because they are afraid to fail. But you see, an entrepreneur learns a lot from past failures. It’s all part of life and so you should not be scared. Its also important to be organized.